Ukrainian organisation Natus Vincere has entered a partnership with analytical agency Esports Charts.
The deal will see Esports Charts provide Natus Vincere with analysis and statistics of its rosters, its competitors, and of events.
The partnership also benefits Natus Vincere in that it will be provided with “up-to-date streaming statistics, audience preferences and the broadcast dynamics of their players.”
Artyom Odintsov, CEO of Esports Charts, spoke on the partnership in a release: “We are pleased to collaborate with Natus Vincere, who has a truly large and dedicated fan base. Our team has been following the phenomenon of their popularity for many years. We will help NAVI to understand who their audience is and what they prefer to watch. We’ll also provide a complex view on esports events to assist the organization in maintaining their leading positions.”
Esports Charts has forged partnerships of similar terms with the likes of Fnatic, Team Liquid, TSM, Canberra Havoc, and StarLadder. Newzoo has deals, much like the one at hand, with Excel Esports, the Esports High Performance Centre, Newbee, Ninjas in Pyjamas, DetonatioN Gaming, and Astralis Group.
Aleksey “хаос” Kucherov, COO of Natus Vincere, added: “Understanding the esports audience and their interests is an extremely important part of our work. Esports Charts will help us to develop in this direction, so we hope for productive cooperation and, of course, we expect the benefits both for our fans and sponsors”.
Esports Insider says: These partnerships can be very beneficial if the data provided is interpreted properly and genuinely applied. Natus Vincere is just yet another high-profile organisation to join Esports Charts’ roster of partners, which is a good grab for the agency.