Kansas-based esports holding company Midwest Esports has rebranded to Unified Esports Association (UEA) as a result of the company’s increasing number of acquisitions.
The company’s portfolio of products and services includes Upsurge Esports, Community Esports League, and the Midwest Esports Conference; all of which offer consumers the opportunity to “compete and find camaraderie” on a national level.
Ramsey Jamoul, CEO and Founder of the Unified Esports Association, commented on the rebrand in a release: “Midwest Esports has made tremendous business strides, especially with recent acquisitions and leadership, and needed to establish an overarching company that reflected our elevated services, competitive offerings and thought leadership under a unified strategic vision. In addition to our products, we’ll be announcing several key executive initiatives in the near future. We are fully committed to being a coveted partner among gamers, spectators, communities and sponsors, alike.”
The strategic consolidation has incorporated a complete brand refresh across all of the Unified Esports Association’s digital, social, and traditional channels. While the company will be swaggering a new look, its leadership will continue to push the same “algorithm for success” to bolster its products.
Ben Redington, COO at Unified Esports Association, spoke to the company’s acquisitions and growth strategy: “We have been successful in our goal at Midwest Esports by creating a pipeline for amateur players, giving them the opportunities and experiences to showcase their skills in front of a live audience. Now we are completing the ecosystem with strategic acquisitions that will help the Unified Esports Association continue to grow our products and services. From our youth leagues, hobbyists and casual players to our amateur, collegiate, and semi-professional players, we have a product to align to their skill level.”
Unified Esports Association Chief Revenue Officer Victoria Horsley will be speaking on the ‘The future of collegiate esports – A new frontier for education’ panel at the ESI Digital Summit – learn more about it here.
Esports Insider says: Midwest Esports’ rebranding to Unified Esports Association is a strategy which seems to align with the company’s steady expansion at the national level. At face value, the new brand is clean and winsome – offering a professional (and geographically neutral) banner to continue to grow under.