Chicago Huntsmen, the Call of Duty League franchise owned by NRG Esports, has recruited the U.S. Army as the latest addition to its roster of partners.
Details of the deal, including financial terms and the length, have not been disclosed at the time of writing.
RELATED: Chicago Huntsmen dines with Popeyes sponsorship
The U.S. Army is no stranger to Call of Duty League, having secured a sponsorship with the competition itself in March. The one-year agreement was planned to activate “at multiple levels” prior to home series events being moved online due to COVID-19. The Army is the presenting sponsor of a broadcast segment titled ‘Tactical Play’ and it planned on hosting in-person activations at each franchise’s local event.
In May, Chicago Huntsmen signed a deal with American multinational chain Popeyes. The deal sees Popeyes emblazoned on the chest of the Chicago Huntsmen’s jersey, and it acted as the title sponsor for the team’s ‘Family Feud’ Warzone tournament.
RELATED: Chicago Huntsmen sparks partnership with Zippo
In addition to Popeyes, the U.S. Army joins peripherals manufacturer Turtle Beach, lighter manufacturer Zippo, footwear cleaning brand Crep Protect, energy drink MTN DEW AMP GAME FUEL, and Metro by T-Mobile.
Esports Insider says: Perhaps the most popular franchise in the league, it’s no surprise to see Chicago Huntsmen continue to have the most deals among the 12 teams. Although details of the deal have yet to be revealed, there are plenty of activation opportunities available both online and offline.
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