This week in esports: David Beckham, Gucci, OG, The Lab

As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw David Beckham and Gucci enter the industry, OG hire JMR Luna as CEO, and Complexity Gaming launch The Lab.

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Guild Esports launches with David Beckham as co-owner

Guild Esports Launch
Credit: Guild Esports

Guild Esports, a talent development company that counts David Beckham as a co-owner, announced its global launch.

Beckham, via DB Ventures, and Blue Star Capital have contributed towards a funding round by Guild Esports that’s targeting £25 million, with the latter investing £480,000 at 6p per share to maintain its 11.7 percent stake.

Read the full article here.

Gucci enters esports with Fnatic-inspired watch

Fnatic Gucci Rekkles Watch
Photo credit: Fnatic

Italian luxury fashion brand Gucci officially stepped into the world of esports through a collaboration with British organisation Fnatic.

Gucci has unveiled a watch inspired by Fnatic’s League of Legends team, which competes in the LEC. The watch, which costs £1,150 and is available exclusively through Gucci’s website, has Fnatic’s logo on the dial at the 6 o’clock marker and features a black & orange dial and bezel.

Read the full article here.

OG appoints JMR Luna as CEO

OG hires JMR Luna CEO
Photo via: OG

European esports organisation OG Esports appointed former Immortals and Evil Geniuses executive JMR Luna as its CEO.

Luna will be the connective tissue between OG’s board and the organisation itself, executing the “very clear vision” that Johan “N0tail” Sundstein and Sébastien “Ceb” Debs have for the brand. The organisation, which has four Majors and two The International wins under its belt, will be looking to expand into North America and China under its new leadership.

Read the full article here.

Complexity launches The Lab developmental program with We Are Nations

Complexity Gaming We Are Nations The Lab
Credit: Complexity Gaming and We Are Nations

Complexity Gaming and We Are Nations came together to create ‘The Lab,’ a dedicated facility to create esports performance gear.

The Lab will see Complexity Gaming’s players measured on biometric data, function, comfort, and mobility to create suitable performance apparel.

Read the full article here.

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