Simplicity Esports acquires Texas-based esports centre

Simplicity Esports and Gaming Company announced that it acquired all assets of PL Gaming Texas LLC, “one of the most successful franchisee-owned esports gaming centres in its nationwide footprint.”

Per a release, the acquisition was a combination of cash and restricted shares of common stock. In addition, Simplicity Esports executed a lease assignment and amendment that does not require a fixed rent. Instead, rent is determined from a percentage of gross sales.

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Image credit: Simplicity Esports and Gaming Company

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Roman Franklin, President of Simplicity Esports, spoke on the transaction in a release: “Our franchisee has done an excellent job building, staffing, and growing this location. The gaming center consists of over 30 gaming stations, gaming related merchandise and accessories for sale, and a quality staff that will remain in place after the acquisition to continue serving the center’s thousands of existing customers.”

Simplicity Esports and Gaming owns Simplicity Esports, a North American organisation that competes  Apex Legends, PUBG Mobile, Overwatch, and League of Legends, as well as Brazilian brand Flamengo Esports.  The company is also known as a franchisor of over 40 esports and gaming centres.

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According to Franklin, the company only reported royalty fees collected from the franchisee in financial statements. Now, “because financial reporting for majority owned gaming centers is consolidated, as a result of this acquisition,” 100 percent of the centre’s revenue will be included in the company’s financial statements.

Esports Insider says: Simplicity Esports is building a name for itself in the esports industry as a competitor across multiple prominent titles and regions. By acquiring this centre, Simplicity is opening doors for amateur and casual competitors in a social setting in a move that could help complement the organisation’s online tournaments.

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