Esports merchandising company We Are Nations has unveiled a partnership with Brazilian esports organisation Good Crazy.
The organisation was founded by Brazilian professional football player Dani Alves and S2V Digital Sports earlier this year.
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The organisation recently began qualifiers to find representatives for its FIFA 20 roster. In September, qualifiers to find eFootball PES players are also set to begin. Football simulation titles won’t be the only games Good Crazy will compete in, however, with Fortnite, League of Legends, Counter-Strike: Global Offensive, and VALORANT all said to be in the pipeline for the organisation.
Patrick Mahoney, CEO of We Are Nations, spoke on the agreement in a release: “I think Dani’s successful career, and more importantly, his infectious positive view on life is the perfect base for an esports team. When you mix esports with a traditional sports success story and a positive, uplifting message, you get a brand voice that will resonate with many. We couldn’t be more thrilled to be part of this project.”
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Through the partnership with We Are Nations, the first iteration of the Good Crazy player jersey will launch in September with further products set to launch online in the near future, according to a release.
Alves also commented: “From the beginning that S2V; our project partner at Good Crazy and a specialist in the sector, asked us to collaborate with We Are Nations. We have seen that we are with the right partner to carry out a successful project to achieve all our goals.
“I’m very excited about this project. It is an excellent complement to my foundation project in Bahia focused on kids. I believe always to be with the best, and we have seen We Are Nations as a top partner within the gaming industry.”
Esports Insider says: We Are Nations has a wealth of experience in the space, having successfully partnered with the likes of G2 Esports and Cloud9. Collaborating with Good Crazy is another addition to an already-impressive roster of partners for the merchandising company.