Esports bookmaker Luckbox has received investment from American football player Luis Robles.
Luckbox announced intentions to list itself publicly on the TSX Venture Exchange earlier this week.
Robles is the goalkeeper for Major League Soccer side Inter Miami, which is co-owned by David Beckham. Financial terms of the investment have not been disclosed at the time of writing.
The footballer spoke on esports and his investment in a release: “With what’s going on in the world right now, a lot of the way we’ve been able to maintain a connection with our fanbase, is through FIFA – using FIFA as an avenue through which players can still compete, while entertaining and engaging fans.
“I love investing, I love diversifying my portfolio and looking at different decks and wishing I could get involved and Luckbox has given me a great opportunity to do that.”
The bookmaker is preparing to go public on the TSX Venture Exchange after signing a letter of intent with Elephant Hill which would see all of its issued and outstanding common shares be acquired by the capital pool company.
Quentin Martin, CEO of Luckbox, also commented: “It’s well documented that esports is super-hot right now and many famous names from the world of sports and entertainment have recognised this by backing a host of projects. We’ve been live in 100 countries for just over a year now, so we’re still a very young company. To have the support of someone as highly respected as Luis is clearly a massive boost for our company.
“For sports fans, betting on outcomes is often an extra way to enjoy the match experience. Safe, legal and legitimate betting is increasingly important to esports and, over the coming years, it will be the dominant driver of revenue for the industry.”
Esports Insider says: A lot of the time in esports, so far, when a celebrity invests it comes across more of a publicity stunt than anything else. Without knowing the financial terms of the investment it’s hard to judge, but either way, Luckbox is entering into a new era.