The ISFE, an independent federation which represents Europe’s video game industry, has announced the hiring of former LVP Public Affairs Vice President and CEO Sergi Mesonero as its Head of ISFE Esports.
Along with being known for his time at LVP, Mesonero has also held roles at AEVI as the association’s esports committee co-ordinator, whilst previously being the Chair of International Esports at Universidad Católica de Murcia (UCAM).
On his new role, Mesonero commented: “ISFE Esports provides a common and authoritative voice for the sector. With integrity, fair play and our players’ wellbeing at the heart of everything we do, I am committed to working to ensure that the industry is heard, the sector grows and that diversity, skill and talent can continue to thrive in Europe’s esports ecosystem.”
ISFE Esports was first formed in August 2019 and features an array of high-profile members such as Activision Blizzard, Ubisoft, EA, Twitch, Riot Games, Epic Games, and ESL among others.
The federation’s primary goal is to bring together esports stakeholders to discuss a range of topics regarding issues affecting the industry. Mesonero’s appointment looks to ensure that ISEF’s ambitions are maintained and listened to.
Also announced was the hiring of Shweta Kulkarni as Director of Communications for ISFE, with the federation looking to bolster both its esports and gaming sectors.
Shweta has 15 years’ of media relations and communications experience across a range of large corporations and trade bodies. As part of her role, she will report to Ann Becker, ISFE’s Head of Policy and Public Affairs.
Regarding the announcement, Shweta said: “I am excited to start this new role at ISFE. The video games industry is a multi-faceted industry with many stories to communicate. I look forward to working with the ISFE team to ensure that all our stakeholders understand our industry: its creativity, its contribution to society and the economy and the importance of the players who are at the heart of everything we do.”
Simon Little, ISFE’s CEO, concluded: “We are delighted to strengthen the ISFE team with two senior appointments enabling 16us to further promote policies that will help one of Europe’s most vibrant creative and innovative sectors to generate jobs and drive growth – needed now more than ever.”
Esports Insider says: The hiring of Sergi Mesonero as the Head of ISFE Esports highlights the federation’s desire to tackle some of the sector’s biggest issues through strengthening its ranks. Additionally, the new appointments will bolster ISFE’s esports and gaming operations whilst also helping expand its reach across Europe.