Russian esports organisation Virtus.pro has strengthened its fan engagement offering by partnering with app provider Blocksport to launch ‘Bearloga’.
The new app, scheduled to be released on Android and iOS in November, will allow fans of the organisation to have access to exclusive content and take part in direct conversations with the team’s players, along with other engagement offerings.
Commenting on its new app, Sergey Glamazda, CEO of Virtus.pro stated: “We are proud of our fans and try to be closer to those who support us in and out of the game. Such fan apps are pretty common among sports clubs, but we decided to further its range of functions and added a lot of things you can’t find in any other app.
“From now on our fans will not only get access to exclusive content but also to making decisions regarding the club’s future together with management.”
Blocksport has partnered with a multitude of esports organisation as the sector looks to develop greater offerings for its fans. Nordavind, BIG, and Team Singularity are just a few brands the firm has developed dedicated fan engagement apps for.
Vladimir Liulka, the CEO of Blocksport, spoke on the firm’s new partnership: “Trying to build an app without in-depth software development experience is like trying to build a sports car from scratch. We have all this required expertise and we’re extremely pleased to see that also one of the top 10 esports teams shares this view and identified the added value of our platform.”
According to the release, the Bearloga app will be gradually updated after its launch to add ‘more functionality and content’ to Virtus.Pro’s fans.
Esports Insider says: Fan engagement has always been a significant part of the esports ecosystem and if used correctly Bearloga should build and develop greater relationships between the Virtus.pro and its fanbase. Moreover, the agreement adds another esports partner to Blocksport’s platform, taking its total to 18 clients.