X-Chair has launched its own gaming chair company, Mavix, as the firm also announces a host of partnerships with esports personalities.
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Along with the launch of its ‘M-Series’ collection of gaming chairs, Mavix has named streamer Rachell “Valkyrae” Hofstetter, Co-Owner and CEO of NRG Esports Hector “H3CZ” Rodriguez, professional Call of Duty player Seth “Scump” Abner and streamer Kris “FaZe Swagg” Lamberson as talent ambassadors.
Moreover, the firm’s ambassadors roster has also extended into the world of traditional sports with NBA shooting guard Josh Hart also partnering with the company.
Speaking on the launch of the company, via a release, Mavix Founder Tony Mazlish said: “Gamers take their passion seriously, but they’ve been underserved by limited options when it comes to seating that protects their health as well as their comfort. We started developing the Mavix line in response to gamers’ requests for a product that could help extend how long and comfortably they play.
“The M-Series focuses on ergonomics and style and presents different options for gamers from all walks of life.”
In order to boost the new firm even further, Mavix has also teamed-up with venture studio and marketing agency Zoned Gaming in order to facilitate brand development. As a result of this agreement, Zoned Gaming will support Mavix in creating partnerships whilst also strengthening the firm’s creative and marketing strategy.
Mavix’s M-Series features three models – the M5, M7 and M9 – with all of the products being highlighted by its talent ambassadors who have been provided with a chair. The launch of the collection begins today, on the same day as the company’s official launch.
Esports Insider says: When launching a new company in the esports sector it’s crucial to immediately capture the attention of the community and Mavix’s talent ambassador roster certainly does that. By assembling such a squad of personalities the firm has made a clear statement of intent; they mean business. It’ll be fascinating to witness the company’s next steps, particularly with the knowledge that Zoned Gaming is involved.