Seattle-based esports organisation Evil Geniuses has announced the hiring of former Red Bull Executive, Michael Fudzinski, as its new Chief Revenue Officer.
The hiring comes at the tail end of a record-breaking year of sponsorships and activations at Evil Geniuses, cementing almost a dozen new and renewed brand partnerships in the fourth quarter of 2020.
Beginning his career in the events space with roles at ESPN and the Olympic Authority, Fudzinski transitioned into sports marketing, taking on roles at Octagon and until being recruited by Red Bull to lead US event partnerships.
During his time at Red Bull, Fudzinski served as the liaison to NBC for their Red Bull Signature Series – eventually leading to a promotion where he secured deals with brand such as Audi, BF Goodrich, Pennzoil and Garmin.
Fudzinski most recently spearheaded global partnerships initiatives as VP at the Drone Racing League.
Michael Fudzinski, Chief Revenue Officer at Evil Geniuses commented: “Just as action-sport transcended their perceptions in the early 90s, propelled by mainstream events like the X Games, esports are poised on a similar trajectory.
“Evil Geniuses’ 21-year history along with innovative new programs in the collegiate, diversity & inclusivity space and expanding amateur teams will differentiate us from the competition, helping us lead the next chapter of defining what will be the esports legacy.”
Fudzinski’s new role will entail overseeing the organisation’s global partnerships, marketing, events, and communications departments, this is in an attempt to streamline marketing and revenue operations within Evil Geniuses.
Nicole LaPointe Jameson, CEO of Evil Geniuses added: “Michael’s expertise from outside the esports space will only strengthen our organisation.
“We’re marrying his best-in-class practices with our endemic knowledge and competitive excellence to continue our dominance on the world stage in 2021 and expand on our principles of building champions.”
Esports Insider Says: Evil Geniuses addition of the experienced Michael Fudzinski can only breed success – as he has worked with many worldwide top brands in the past. This will surely empower the organisation’s whole backroom to be the best it can possibly be in the esports scene.