Newzoo expands LATAM reach with four new partners

17 December 2020


Games and esports analytics firm Newzoo has announced that it will collaborate with four new esports organisations in Latin America (LATAM) — LOUD, GGTech Entertainment, Todosgamers, and Infamous Gaming.

Newzoo will use these new insights on the Latin American market to strengthen its esports market forecasts. Additionally, the organisations have been added to the Newzoo’s esports partnership programme and will gain current insights into the industry’s global ecosystem.

Newzoo Latin America
Image credit: Newzoo

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Newzoo uses partnerships like this to obtain multiple datasets so it can analyse and convert information into actionable resources for Newzoo Platform subscribers. The company releases an annual Global Esports Market Report as well as multiple demographic-focused updates throughout the year.

Remer Rietkerk, Newzoo’s Head of Esports commented on the new partnerships in a release: “Latin America is one of the most exciting and promising esports markets in the world. By expanding our partnership base in the region, we not only further enhance our understanding of the market as a whole, but we’re also able to track the nuances that make its individual esports scenes (from Mexico and Colombia to Brazil and Chile) so unique.”

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Infamous Gaming is a professional esports organisation founded in 2015 and based in Peru. The organisation is mostly known for its Dota 2 team.

On the partnership, Christian Andres Roque Castillo, Infamous Gaming CEO, added: “We are happy to work with Newzoo. The global data and consumer insights are very useful, and the company is the world’s leading provider of games and esports analytics. This collaboration will help us make more accurate decisions on the esports market and understand quickly the trends in our public.”

Another one of Newzoo’s new partners is LOUD, a fast-growing international esports, content creation, and tournament organiser. The organisation recently was accepted into the League of Legends’ top division in Brazil (CBLOL) for the 2021 season.  

Matt How, LOUD’s Chief Strategy Officer, said: “LOUD has always relied on data to support our company strategy. Being in a new thriving industry such as esports allows us to constantly break the mold as we look for the best strategy to expand our business. In doing so, we must concentrate our efforts and resources efficiently; having Newzoo’s market insights is so pivotal as it allows us to be lean and data-driven whether for local or international goals.”

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According to the release, GGTech Entertainment looks to create a global community of technological innovation and businesses through esports and educational programmes. Whilst, Todosgamers creates and manages gaming communities for publishers and brands throughout their agency, esports platform and production studio.

Esports Insider says: Newzoo collaborates with various organisations from Reddit to top esports teams across the world. Latin America is a rapidly growing market for esports, so collaborations like these should only strengthen the amount and quality of data available to everyone involved.

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