OverActive Media‘s Spanish esports brand MAD Lions has entered into a partnership with gaming monitor manufacturer AOC.
The agreement will see AOC become the official gaming monitor partner for the brand.
As part of the deal, the manufacturer will provide the organisation’s players with its monitors. Moreover, the partnership will include a range of promotional social media content said to ‘integrate the AOC and MAD Lions communities’.
Jorge Schnura, Co-Founder and President of MAD Lions, spoke on the partnership in a release: “We are all very excited about the addition of AOC to our partnership roster. AOC will provide our players with exceptional monitor displays, as we continue to work hard to compete and bring more championships home to Spain.”
The manufacturer will also equip MAD Lions’ High-Performance Centre in Madrid with its gaming monitors.
AOC becomes the seventh partner of the brand which currently fields rosters in Counter-Strike: Global Offensive and League of Legends. The company joins the likes of Crown Esports Nutrition, ESPAT, and Spanish online bank Imagin.
Stefan Sommer, Marketing and Business Director at AOC Europe, also commented on the deal: “The partnership with MAD Lions is a great opportunity for AOC to support and get closer to the Spanish gaming and esports community. We are all very happy about working together with such a great esports organization and look forward to all the great things we can achieve together.”
Esports Insider says: Partnerships of this nature are nothing out of the ordinary but for MAD Lions, another recognisable gaming brand joining its roster of partners is certainly a positive in what has already been a productive 2021 for the Spanish organisation.