North American esports organisation Evil Geniuses has announced a partnership with American brewery Elysian Brewing.
The partnership will span across Evil Geniuses’ socials, media and content channels, as well as its ‘Live Proud’ platform. The deal also sees Elysian Brewing become Evil Geniuses’ official craft beer, with a custom video content series, titled ‘Open Space‘, planned.
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The Open Space series will be a multi-part series showcasing talent from Evil Geniuses’ rosters in games such as Dota, CS:GO and League of Legends. The activation will be anchored around Elysian Brewing’s craft beer, Space Dust IPA.
Brian Millman, Director of Corporate Partnerships at Evil Geniuses commented: “We have strong core values here at EG. With Elysian, we are aligning ourselves with another Seattle brand that shares our commitment to making the ecosystem more creative, more welcoming and more accessible to anyone that loves esports.”
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Nick Mallory, Director of Marketing at Elysian Brewing added: “The partnership with EG is a great opportunity to support a community that not only loves beer and gaming, but includes the elements of community support that are integral to a greater and more impactful brand purpose.”
The news of the brewing partnership comes after Evil Geniuses announced Bud Light as its official beer sponsor just earlier this month.
As well as tapping into partnership opportunities locally, domestically and internationally, more details of Evil Geniuses’ new partnership is expected to be revealed in the near future.
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Esports Insider says: Evil Geniuses continues with its beer theme having already partnered with Bud Light earlier this month. It’s nice to see the organisation partner with a local brand as it could help Evil Geniuses tap into more of its Seattle roots.