Repeat.gg has revamped its esports tournament platform to assist brands in launching marketing campaigns.
The new ‘all-in-one’ platform offers automated esports campaigns and a dashboard that provides marketing analytics and performance, return on investment (ROI) calculations, and tools to reach Repeat’s users.
Some of the new marketing tools on the new platform include geo-targeting, legal support for targeting players under 18 and the ability to set age restrictions, A/B testing, and providing social integrations with sharing platforms.
Aaron Fletcher, co-founder and CEO of Repeat commented on the revamp: “It’s incredibly rewarding to help brands run successful esports campaigns at a fraction of their typical time and resource allocation.
“A single campaign with Repeat can generate results that would take 200+ tournaments to achieve elsewhere. Our unique ability to measure success with tangible data and brand outcomes is also an important step to bringing more accountability to esports partnerships.”
Repeat.gg reports that it has hosted over 75,000 tournaments and 60 million games, with the platform’s user base growing 550 per cent in Q4 2020. The company attributes this success to a ‘robust technology approach’ and a tournament format that ‘increases engagement and buy-in from gamers’.
Repeat’s technology automatically manages tournaments, which includes the live tracking of rankings and the fulfilment of cash or other prize types.
Some of Repeat’s partners include esports organisation Team Kungarna and Fortnite tournament organiser BoxFightChamp. Moreover, brands that are using Repeat’s marketing services include Totino’s Pizza Rolls and the U.S. Army, the latter of which is preparing to launch its second campaign on the platform.
The Fortnite Guy, CEO and founder of Team Kungarna, added: “The pandemic has been a driver to create better online gaming experiences that everyone can participate in, and Repeat’s platform has made it super simple to host tournaments our community can look forward to every week.
“It’s also been a value add to our sponsors like GFuel, who have expanded their collaboration with us directly as a result of the success we’ve had, with our Repeat tournaments reaching millions of gamers.”
Esports Insider says: Brands are always looking for new and exciting ways to reach gamers where they already live, work, and play. As investment in the esports space continues to grow, so will the competition to get noticed by gamers and esports fans. The easier it is to get involved and measure ROI, the better.