English professional footballer for Everton FC Dominic Calvert-Lewin has been made a brand ambassador of esports startup Semper Fortis Esports PLC.
In his new role, Calvert-Lewin will promote Semper Fortis assets, including the European Rocket League squad Top Blokes. Moreover, he’s expected to interact with the company’s online community, produce content, and accommodate fan activations.
Dominic Calvert-Lewin commented: “Esports has been on my radar for quite a while now and I am excited to take my first steps into the space with Semper Fortis. As an athlete, being competitive is part of my DNA, so it’s great to be an ambassador for a brand that is striving to be the best.
“I’m looking forward to connecting with new audiences and getting involved with the multiple opportunities the burgeoning gaming industry has to offer. This exciting chapter has just begun.”
According to the release, Calvert-Lewin’s remuneration will be paid in the form of warrants which entitle him to subscribe for ordinary shares in the company.
Kevin Soltani, CEO of Semper Fortis Esports, stated: “Dominic is one of the country’s highest-regarded professional footballers, representing the England national team and Everton. We expect to sign further brand ambassadors in line with the company’s stated strategy.”
Semper Fortis Esports claims to be focused on establishing esports teams, forming brand and technology partnerships and offering business-to-business advisory services.
The company sees the role of its brand ambassadors as ‘an integral component to the company’s mission of bridging the gap between physical and digital’.
Keith Harris, Chairman of Semper Fortis Esports, added: “We look forward to Dominic supporting our Top Blokes esports team which competes in the Rocket League in Europe and are excited for his involvement with this fast-growing and fun esports industry.”
The appointment follows the announcement of the £2.55m investment raised by the startup from the Aquis Stock Exchange listing.
Esports Insider says: This comes as no surprise, given that Semper Fortis is explicit about its plans on hiring well-known personalities to generate exposure for the company and its esports team and possibly attract sponsorship opportunities. With such a notable investment, and given the company’s stated ambitions, more partnerships of the same nature will presumably be revealed in the future.