Natus Vincere unveils PUMA as latest partner

Ukrainian esports organisation Natus Vincere (NAVI) has announced a partnership with global sportswear brand PUMA

The three-year partnership will see the PUMA become the organisation’s technical partner.

Image credit: Natus Vincere

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As a technical partner, PUMA will assist in the design of a brand-new jersey for NAVI and its fans. The jersey will go on sale through the organisation’s website as well as PUMA’s website alongside its existing range of sportswear.

Oleksandr ‘nervo-‘ Pavlenko, Chief Marketing Officer at Natus Vincere, commented on the deal in a release: “In esports, it’s hard to find someone who has never heard of NAVI. Likewise in sports, PUMA is one of the most valuable and recognisable brands. Long history and bold decisions that were ahead of their time and led to advancements in our respective disciplines connect us.

“PUMA’s mission is to be the fastest sports brand in the world. Unsurprisingly, our plans coincide. There is no other way to keep up with the rapidly developing esports world than to be the fastest.”

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PUMA is NAVI’s eighth partner, joining the likes of Monster Energy, Logitech G, online betting platform GG.Bet, and gaming chair manufacturer AndaSeat.

Vladimir Gorobets, CEO at PUMA Russia and Ukraine, added: “Throughout our history, PUMA has been creating outfits for the best teams and athletes in the world. We are glad to become a technical partner of NAVI and thus secure our position in esports. We believe in the team’s potential and wish success and victories to the players and their fans.”

Esports Insider says: In recent months PUMA has delved deeper into the esports industry with deals of a similar nature. For the organisation, joining forces with the sportswear brand is yet another huge addition to its already impressive partnership roster.

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