Southeast Asian esports organisation EVOS Esports has announced a deal with global sportswear brand PUMA.
The collaboration will see the release of a co-branded tracksuit which will be given to players representing the organisation.
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Coinciding with the apparel’s launch, both parties will launch a range of activations that will include physical and virtual items. Customers that purchase the tracksuit will also receive the EVOS Battle Emote, which can be used within Mobile Legends: Bang Bang.
Ivan Yeo, Co-Founder and CEO at EVOS Esports, spoke on the collaboration in a release: “We’re excited to collaborate with a global brand like PUMA, who truly understands the value in connecting with the younger generation via esports.
“We look forward to a meaningful collaboration together and deepening the brand love and creating greater awareness on PUMA with the discerning esports audience.”
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PUMA becomes the ninth member of the organisation’s partnership roster, joining the likes of male grooming product brand AXE, global financial corporation VISA, and Singaporean technology company Lazada.
Steven Tan, Country Manager of PUMA Malaysia, also commented on the deal: “We are thrilled to work with EVOS Esports on this product partnership. Working with EVOS Esports is a great way of how regional PUMA teams can engage with esports and gaming meaningfully on a local level.
“Through this product partnership with EVOS Esports, we believe that PUMA will continue to lead the way in popularizing the growth of this industry.”
Esports Insider says: As one of the most recognisable brands in the world, PUMA’s collaboration with EVOS Esports is a surefire way to bring new eyes onto the organisation. For EVOS, the deal consolidates its position as one of the leading organisations in Southeast Asia as it continues to build an impressive portfolio of partners.