Kings Guard Gaming joins forces with VSP Global Innovation Center

NBA 2K League franchise Kings Guard Gaming has announced a multi-year partnership with the vision care company VSP Global Innovation Center.

The partnership seeks to promote eye health in the gaming community and leverage emerging technology to improve vision performance for athletes.

Photo Credit: Kings Guard Gaming

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As a part of the deal, the VSP network optometrist Randall Fuerst has been named as the official eye doctor of the Kings Guard Gaming team. 

Fuerst will work with the Kings Guard Gaming athletes on personalised vision training regiments to improve player performance in the 2021-2022 NBA 2K League season.

John Rinehart, Sacramento Kings President of Business Operations, commented: “When competing at an elite level, marginal differences can be the deciding factor between winning and losing.

“Our team is excited to partner with the great minds at the VSP Global Innovation Center and explore how vision performance technology can help our players achieve a greater competitive edge and improve gameplay.”

According to the release, vision performance training utilises the connection between the eyes and the brain to help improve functions throughout the entire body. Some of the solutions that are being piloted through the partnership include eye-tracking technology, stroboscopic devices and interactive virtual reality exercises. 

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Earnie Franklin, VSP Global COO, stated: “VSP Global has been a long-standing partner of the Sacramento Kings NBA team and we are thrilled to enter into the esports community with Kings Guard Gaming.

“Vision performance is critical for professional esports athletes but also for the more than 214 million video game players in the US. Our team is evaluating and testing innovative solutions with Kings Guard players to better understand and serve this growing market and bring more awareness about the importance of eye health.”

Esports Insider says: With long hours in front of a computer screen, the eye health of esports athletes is at risk. Therefore, it’s good to see Kings Guard Gaming enter a unique collaboration that focuses on the eye health and vision performance of its players. 

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