Tournament hosting, streaming, and video sharing platform Ultimo GG has announced an official partnership with Netherlands-based independent FIFA academy, Team Gullit.
Ultimo GG’s platform allows players and creators to earn ULTGG, its own cryptocurrency. As a result of the partnership, Ultimo GG will become the official cryptocurrency partner for Team Gullit, as well as offer boot camps and training to the org’s fans.
According to the release, Ultimo GG will additionally provide a ”full 360-degree offering from esports events to pro-team management’ and the partnership will feature a ‘variety of content across digital platforms’.
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Ultimo GG COO, Ben Husted, commented: “We are really excited to partner with Team Gullit. Partnering with a world-class FIFA academy will help us give our various partners the best possible chance of success when it comes to player scouting, pro-team management and organisation of esports events.
“We look forward to collaborating on future projects with Team Gullit, and we are grateful to them for believing in our vision, spirit and endeavour.”
Team Gullit provides FIFA training that combines education and gaming. Students also learn how to build a personal brand on social media. The partnership with Ultimo GG will allow Team Gullit to use tournaments as a way to build a reputation.
Corné Dubelaar, Founder of Team Gullit, added: “Team Gullit has the ambition to become the world’s most renowned FIFA team. By partnering with Ultimo GG, we can further build on that vision.
“Ultimo GG focuses on developing esports for their partnered professional football clubs, and we can support them by offering world-class scouting, training, and coaching. Over the past couple of years, we have won several major titles in FIFA, and we will be helping Ultimo GG and the partnered football clubs to find their way to success as well.”
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Ultimo GG started as an esports events company but has recently extended its offerings to create an entire ecosystem around the scene. The company has since partnered with EFL Championship football club Birmingham City F.C., launched its cryptocurrency, ULTGG, and sent the first-ever NFT into space.
Other partnerships include Win GG, Elite Sports Marketing and CryptoLoja.
Esports Insider says: Blockchain is allowing esports to adapt to new times while also becoming self-sufficient. Crypto can potentially solve the problem of late or missing prize payments, as well as give teams a way to fundraise outside of competitions. It will be interesting to see how Ultimo GG’s platform, along with ULTGG tokens, impact the industry at-large over the coming years.