Linear esports channel ESTV has entered a partnership with sports data technology company Betegy.
Announced during the Global Gaming Expo in Las Vegas this past weekend, the partnership will see Betegy execute all digital marketing and branded social-content distribution across ESTV’s platforms.
The pair will also collaborate to identify, secure, and activate brand sponsorships that align with ESTV’s content and audience.
ESTV has additionally unveiled plans to launch a new content platform, ESTV+, in 2022. Further details on the new, forthcoming platform were not disclosed.
ESTV Founder & CEO Eric Yoon commented on the agreement in a release: “Betegy will be a foundational pillar executing digital marketing and branded social content distribution from within their innovative platform.
“Partnering with Betegy’s proprietary software to reach beyond ESTV’s unique yet key audiences in every niche of the digital ecosystem, ESTV will be able to facilitate marketing on behalf of their content creators while fulfilling unprecedented reach and engagement for said brand partner.”
Among Betegy’s software solutions is a visualisation tool for esports, which creates dynamic elements of statistics and betting odds for both print and live streams. The sports data company’s partnership with ESTV appears to be Betegy’s first public agreement with an esports corporation.
Betegy CEO Alex Kornilov, added: “ESTV is an innovator and first-mover in the rapidly growing category of esports entertainment programming. We are fortunate to work with a broad range of sports and gaming organisations and contests and an ESTV alliance enables us to demonstrate the powerful impact visualised data can bring to esports programming across screens.”
As for ESTV, the Los Angeles-born company was launched officially in May 2019 as a next-generation linear esports and gaming channel. Currently, ESTV is available on more than 30 distribution channels across digital, over-the-top video, and cable platforms, including Roku, Samsung TV, Sling, and more.
Esports Insider says: It doesn’t seem anyone – both stakeholders and fans alike – can get enough of sports data and the visualised content it can generate. We’re keen to see how this partnership comes to life through ESTV’s programming and to see more of it brought into the industry, too.