PUBG developer KRAFTON has named ONE Esports, the esports venture of sports media company ONE Championship, as the official media partner in Southeast Asia for the 2021 PUBG Global Championship (PGC).
As a result, ONE Esports will collaborate with KRAFTON to provide coverage of the tournament alongside creating a range of bespoke content.
The PGC is the final PUBG event of the 2021 season and will feature online and offline competition. A total of 32 teams will compete for a share of $2m (£~1.5m) in prize money.
Carlos Alimurung, CEO of ONE Esports, spoke on the partnership: “We are proud to conclude a strong year with the appointment of Official Media Partner for PGC 2021. Fans in Southeast Asia will now have the best access to the latest updates on PGC 2021 through ONE Esports properties.
“This partnership with KRAFTON is a testament to the dedication and hard work ONE Esports and our partners to share and celebrate the stories of esports heroes who ignite the world with strength, hope, dreams, and inspiration.”
Throughout 2021, ONE Esports has collaborated with the likes of Toyota and mobile game developer MOONTON to host and present tournaments. Alongside its tournament operations, the venture has also secured deals with global investment firm Franklin Templeton and food delivery platform foodpanda.
Minho Yi, Head of PUBG Esports at KRAFTON, also commented: “We are truly excited to partner with ONE Esports in showcasing the best of PGC 2021. KRAFTON has been seeking various means to connect and communicate with our fans in the Southeast Asian regions. And we believe, through this partnership, we will be able to cater to the needs and interests of the vast and growing esports community in Southeast Asia.
Esports Insider says: As one of the biggest esports companies in Southeast Asia, ONE Esports joining forces with KRAFTON is a smart way to gain exposure for the PUBG Global Championship in the region.