Esports infrastructure company ReKTGlobal has announced a partnership with data analytics company Shikenso Analytics.
As a result of the deal, the analytics company will monitor the performance ReKTGlobal’s existing activations and partnerships.
According to a release, Shikenso Analytics’ ‘AI-powered sponsorship measurement solutions’ will help enable brands entering into the esports industry.
Brad Sive, Chief Revenue Officer at ReKTGlobal, spoke on the deal: “With Shikenso, we have found a partner that provides us with best-in-class monitoring for all our partnership activities and helps us understand all levels of sponsorship data.
“Shikenso will allow ReKTGlobal to optimise sponsorship placements for our partners, and to provide 3rd party, attributable data to show the efficiency and efficacy of our brand partnerships. Shikenso provides an additional layer of accountability for our partners, ensuring that our partnership dollars are working as hard as possible for our sponsors.”
The collaboration marks the first partnership for ReKTGlobal in 2022. The deal also follows a report stating that the company is considering a merger with Bull Horn Holdings Corp. to become a publically traded company.
Arwin Fallah Shirazi, CEO of Shikenso Analytics, added: “ReKTGlobal’s strategy is very unique and beneficial, looking at the success the organisation is having with its endeavour. Our companies share the same thoughts on how partnerships should be approached and managed, which ultimately underlines the importance of our solution for them. As a result, we are happy to help ReKTGlobal shed light on their performance data and media values.”
Esports Insider says: ReKTGlobal becomes the latest in a long list of partners for Shikenso Analytics, which has helped tournament organisers and esports organisations to optimise partnerships. The deal will enable the company to shed light on existing deals for Rogue and the London Royal Ravens, potentially opening the door for more brands to join forces through new activations.