Loyalty platform Buff.game has agreed on a year-long partnership with North American esports organisation NRG Esports.
NRG will promote the Buff platform through branding, content and tournaments organised for NRG fans. BuffPay, the Buff.game debit card, will additionally become the official debit card of NRG Esports.
Buff.game is a loyalty program desktop and mobile app that rewards players with points that can be converted into rewards. Founded in Israel in 2018, the company is the first gaming-focused company from Israel to go public on the Tel Aviv Stock Exchange.
Elay De-Beer, CEO of Buff Technologies, said: “We are proud to be partnering with NRG, one of the leading gaming and content companies in the world. Buff has been growing exponentially in the last year and this collaboration is another step that will lead us to become the leading platforms for gamers around the world.”
Buff.game is also behind the debit card BuffPay that is aimed at gamers and is supported by Visa and Evolve Bank & Trust.
Andrew Bones, Head of Brand Partnerships for NRG, added: “We’re excited to welcome Buff into the #NRGFAM and elevate the ways we engage our fanbase. Buff provides tremendous value to gamers and this program will allow us to translate that value in unique ways.”
Esports Insider says: The partnership between NRG and Buff will bring the platform to the attention of a large NRG fan base. It’ll be interesting to see how the two companies create content together, and whether NRG fans will get special benefits for using the BuffPay debit card.