German esports organisation BIG (Berlin International Gaming) has announced cryptocurrency platform Coinbase as the new main partner of its Counter-Strike: Global Offensive team.
The deal is an extension of BIG’s ongoing Coinbase sponsorship, which was first signed in August 2021.
Coinbase replaces Betway at the centre of BIG’s CS:GO team jersey. According to the official announcement on BIG’s website, the package acquired by Coinbase includes a wide variety of activations such as community events, tournaments and fan experiences.
BIG’s CEO, Daniel Finkler, attributed the deal to the organisation’s investments last year. Most notably this includes securing spots in some of CS:GO’s main competitions.
He said: “The financial scope of the partnership demonstrates that the acquisition of the BLAST Premier and ESL Pro League Partner slots in 2021 proved to be the best decision we could have made. Together with Coinbase, we will compete in the largest and most prestigious esports competitions globally.”
Sports marketing agency SPORTFIVE was in charge of facilitating the negotiation. Although financial details were not disclosed, BIG’s official announcement claims that the sponsorship is a ‘multi-million dollar deal.’
Esports Insider says: As crypto companies continue to expand into the esports scene, we continue to see more organisations being boosted by major investments. After FTX, one of Coinbase’s main competitors, closed deals with TSM and FURIA, a multitude of other crypto companies have become integrated into esports’ ecosystem. Even if figures weren’t disclosed, Coinbase and BIG made sure to mention that the deal was announced as ‘multi-million.’