German esports organisation and World of Warcraft guild Echo Esports has partnered with data and analytics company Shikenso Analytics.
Echo Esports will use Shikenso’s systems to ‘enhance the marketability’ of the team and company, the two companies said. Shikenso Analytics will provide Echo with insights and media evaluation tools to better quantify brand partnerships.
Echo Esports was founded in 2020 by players from Method, a renowned World of Warcraft guild. The guild is currently one of the most successful in the game, having secured two consecutive wins in the Race to World First, a World of Warcraft event that sees guilds compete in clearing in-game raids.
Echo Esports also participates in Final Fantasy XIV, though the organisation remains focused on World of Warcraft.
According to a release, Echo Esports wants to improve the marketability of its brand, and will use in-depth analytics provided by Shikenso to do so.
The analytics company is known for providing data to esports teams and tournaments, including tournament organisers PGL and BLAST Premier, esports organisations EXCEL ESPORTS and Mousesports, as well as infrastructure company ReKTGlobal and esports agency Promod Esports.
Echo Esports capitalised on the success of its World of Warcraft team earlier this year by partnering with gaming chair manufacturer Secretlab. It is also now supported by gaming mod and app platform CurseForge, as well as World of Warcraft guides and strategies website Mythic Trap.
Jasmin Pötzelsberger, Head of Partnerships for Echo Esports, commented: “With Shikenso and its innovative technology we can perfectly monitor and showcase the impact of our brand and creative campaigns.
“With in-depth reports and analyses about our daily activities including our in-house events like ‘Race to World First’ in World of Warcraft and our ‘Blind Progression’ in Final Fantasy, we will be able to further increase the value of partnering with Echo Esports and expand our partnership assets.”