Heroic partners with peripherals brand Xtrfy

Image credit: Heroic

Norwegian esports organisation Heroic has announced a partnership with Swedish gaming peripherals manufacturer Xtrfy.

As a result of the deal, Xtrfy will provide the organisation’s players and facilities with its range of gaming equipment. This includes mice, mousepads and keyboards.

Both parties will also work together to develop new products. The gaming gear brand joins the likes of audio peripherals brand EPOS, audience analytics firm Cavea and energy drinks company Red Bull, as part of Heroic’s commercial portfolio. 

Heroic currently has competitive rosters in Rocket League, CS:GO, PUBG and sim racing, in addition to its lineup of content creators. In fact, the organisation recently became a BLAST Premier Member Team after acquiring the slot from Immortals Gaming Club.

Xtrfy continues to grow its esports portfolio. Last year, the company struck a ‘yearly multi six-figure deal’ with Tyson ‘TenZ’ Ngo to become its global ambassador. Alongside TenZ, the peripherals brand also houses Team Liquid’s Counter-Strike player Jonathan ‘EliGE’ Jablonowski.

Since breaking onto the gaming keyboard scene in 2013, Xtrfy launched its fifth generation of keyboards earlier this year and revealed its latest product the Xtrfy K5 Compact.

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Oliver Valsgaard, Head of Esports Operations at Heroic, commented on the partnership: “With Xtrfy we have carefully chosen a partner for mice, mousepads and keyboards that we know will provide our players with the best possible products. We know this for a fact as many of our players already use their products today.

“Another exciting part of the collaboration is Xtrfy’s commitment to collaborate and be hands-on together with our players in order to keep developing new innovative products. I speak on behalf of the entire Heroic organisation when I say that we are thrilled about the partnership and excited about the prospect of many shared successes.”

Radina Koutsafti
Radina has been a Freelance Journalist for Esports Insider since 2021. When not playing Apex Legends, she enjoys writing about tech, equality and education in esports.