LEC strengthens Korean exposure with AfreecaTV partnership

25 August 2022


LEC and AfreecaTV
Image credit: LEC, AfreecaTV

Korean-based streaming service AfreecaTV has been announced as a broadcast partner for the upcoming LEC Summer 2022 Playoffs in both Korean and English.

According to a release, the LEC is now available to watch in 14 languages, including German, Spanish, French, English and now Korean. 

Aside from being a prominent streaming service in South Korea, AfreecaTV is also a key sponsor of League of Legends Champions Korea (LCK) team Kwangdong Freecs, which was previously named Afreeca Freecs. The service also has a streaming partnership with esports organisation T1.

This isn’t the first time AfreecaTV has broadcast a Western League of Legends competition. In 2020, the service covered North America’s League of Legends Championship Series (LCS). Afreeca joins the likes of Freaks4U Gaming, LVP, OTP, Frenzy and META, among many others, as a LEC broadcast partner.

LEC Commissioner Artem Bykov commented: “We are pleased to partner with AfreecaTV for our Summer Playoffs this season. We know our beloved fans in Korea enjoy the LEC and so we’re happy that we can offer them the opportunity to watch the Playoffs in Korean. 

“We look forward to seeing fans across the globe connect and tune in to watch our top teams compete for a spot at Worlds.”

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The LEC Summer 2022 Playoffs are set to commence on August 27th and features the likes of EXCEL Esports, MAD Lions, Misfits Gaming, Fnatic, G2 Esports and Rogue competing for the LEC title. The top four teams will also earn a place in the upcoming League of Legends World Championships.

LEC has made its broadcasts more accessible to audiences globally through various deals this year. Despite this, the league has seen viewership decreases compared to 2021 so far. According to Esports Charts, the most viewed LEC event was the 2020 Summer Split, which garnered over one million viewers.

Tom Daniels
Tom has been part of Esports Insider's team since October 2020 and is currently the platform's Editor. When not playing Football Manager, he enjoys reporting on the mobile esports scene as well as the betting sector.