SKADE teams up with The Federation of Norwegian Industries

skade joins forces with the federation of norwegian industries
Image credit: SKADE

Norwegian esports organisation SKADE has announced a partnership with The Federation of Norwegian Industries (NI).

As part of the one-year deal, both parties will work together to increase the recruitment rate of young gamers and esports fans into Norwegian industrial companies.

According to the release, SKADE and NI do intend to expand their partnership, which will feature a content series and a showcase of work opportunities. Moreover, NI will become an official SKADE partner and support all national activities for the organisation.

The purpose of the collaboration is to also highlight the similarities between the industrial and esports sectors as both utilise the same digital tools in production practices. SKADE and NI teaming up will also lay the foundation for the organisation to further connect with local companies and expand its foothold within the country. 

NI is the latest addition to SKADE’s growing roster of partners, joining the likes of Kvarøy Arctic, the Norwegian Seafood Council and analytics firm Cavea

This is not the first time an esports organisation has joined forces with a business or employers’ association. Earlier this year, Astralis announced a partnership with the Confederation of Danish Industry (DI). Similarly, in this case, Astralis and DI have been focused on promoting esports opportunities for further growth in the local entertainment industry.

esi london 2022
ESI’s flagship conference is coming back to London in September. To buy a ticket or find out more, click here.

Morten Skaland, CEO of SKADE, commented on the partnership: “We experience that several companies here are desperate for more technical competence. Esports fans and enthusiasts are known for being technology literate and having specific IT expertise.

“Together with our new partner, we will show how this relevant competence can be transferred to industrial jobs and all the opportunities within the sector.”

The two parties did not share details about the campaign, such as when the activations will take place, or any financial details.

Radina Koutsafti
Radina has been a Freelance Journalist for Esports Insider since 2021. When not playing Apex Legends, she enjoys writing about tech, equality and education in esports.