North American esports and gaming company Wisdom Gaming has bolstered its sales and marketing team through two promotions and the appointment of Carl Levi as its Partnership Director.
Ashley Pinney will been promoted to Vice President of Marketing, meanwhile, Jake Neerland has been named Wisdom Gaming’s Brand Director.
Levi joins the company following nine years as the General Manager and Founding Partner of advertising services firm Ignite Company. In his new role, Levi will aim to identify long-term regional and national partnership opportunities that align with Wisdom Gaming’s initiatives.
Prior to the promotion, Pinney was Wisdom Gaming’s Director of PR and Communication and led various marketing initiatives that included the opening of the Wisdom Gaming Studios. Before Wisdom, Pinney worked with the likes of Xbox Game Pass and children’s entertainment studio pocket.watch.
Neerland first joined the company in 2020 following previous roles such as Head of Social Media and Senior Brand Manager for Wisdom’s esports organisation Torrent. The newly-appointed Brand Director will work across all departments to continue to promote Wisdom’s brand.
The new hire and promotions follow the company’s recent collaboration with esports media and marketing company United Esports. As a result of the deal, the two parties will enhance experiences across Wisdom Gaming’s properties, which includes the Minnesota Varsity League.
Alongside having its own esports organisation, Wisdom Gaming operates in esports production and marketing, content creation, as well as tournament organisation. Most notably, the company partners with Riot Games for its Teamfight Tactics events.
Steve LaCroix, President of Wisdom Gaming, spoke on the appointments: “Wisdom Gaming is committed to investing in our team and having the best talent leading our departments.
“Our success is a collaborative effort, and I have full confidence that with Ashley’s marketing leadership, Carl’s decades of experience in sales, and Jake’s role working across the organization, we move closer to our vision of making Wisdom Gaming a household name in esports and gaming entertainment.”