Indian esports consulting and talent management agency 8Bit Creatives has partnered with South Asian esports company NODWIN Gaming to become a partner of the DreamHack 2022 esports festival in India.
8Bit Creatives will act as the event’s official talent partner. Moreover, the agency’s talent roster will help promote the event by streaming tournaments and hosting meet-and-greet sessions during DreamHack Hyderabad.
NODWIN Gaming is responsible for the India-based edition of the DreamHack festival, an event series owned by the ESL FACEIT Group. The event is set to take place from November 4th following a pause due to the pandemic. Similar to other events, DreamHack Hyderabad will include esports tournaments, LAN parties and influencer activations.
NODWIN is also known for collaborating with Challengermode and last year received a sizeable investment from KRAFTON, the developer of popular battle royale game PUBG: Battlegrounds.
8Bit Creatives is a talent management agency in India which was first incepted at an Indian DreamHack event in 2018, according to its CEO and Founder Animesh Agarwal. The agency manages a large roster of talent across multiple esports and gaming titles. Some known 8Bit influencers — such as Payal, Mortal, Scout and Mamba — will work together with DreamHack Hyderabad this year to promote the festival.
Further details regarding the partnership between NODWIN and 8Bit Creatives were not disclosed.
Akshat Rathee, Co-founder, NODWIN Gaming, commented: “DreamHack is a dream festival for the esports community where like-minded people get together and celebrate their love and passion for esports.
“We’ve put together an action-packed three-day itinerary at Hyderabad and are delighted to have on board our talent partner 8Bit Creatives who will help spread the word not only among our live audience but also to the world at large!”
