Esports agency and production company Black Molly Entertainment has announced a joint venture with game publisher Paradox Interactive to create SPEED5, a new streaming and content channel.
The new channel will focus on creating content for Paradox’s various titles, such as Europa Universalis, Crusader Kings and Stellaris.
The SPEED5 project will be a part of a new company called Big Blue Blob Entertainment AB. In addition, two Paradox employees will join the new company to help develop SPEED5. Cissi Ramsby will become COO and Anders Carlsson will take the role of CCO.
Niklas Kronquist, the CEO of Black Molly Entertainment, has been named Big Blue Blob Entertainment AB’s CEO.
Paradox Interactive is known for a range of grand strategy games. These games are known to be exceptionally long and detailed, mostly putting the player in charge of a nation or state. SPEED5 will initially focus on these types of games, giving fans of the genre the chance to watch high-quality content.
Black Molly Entertainment primary focuses on esports production and has worked on the 2022 edition of the Pinnacle Cup Championship, as well as the Fortnite section of DreamHack Summer 2022 in Jönköping, Sweden. The company also welcomed two former DreamHack executives, Tomas Lyckedal and Nicklas Andersson, as Co-owners last year.
When asked whether SPEED5 will initially include esports content, Lyckedal told Esports Insider: “We will focus on creating entertaining content, but a lot of the initial formats will also be focused on competitive formats, so yes there definitely be stuff that could be considered “esports”, but in these particular games (Europa Universalis, Hearts of Iron, Stellaris, Crusader Kings) I think we will be careful using that term around SPEED5.”
Fredrik Wester, CEO of Paradox Interactive, added: “Creating games that allow our players to tell stories is at the very heart of Paradox’s philosophy, and our games have become a staple of the live-streaming community, allowing them to share their stories with audiences around the world for years now.
“Putting a dedicated team of broadcast and production professionals at the helm is going to elevate that content to new heights of quality, and I personally can’t wait to see what it inspires from players and creators alike.”