Danish esports organisation Copenhagen Flames has announced a partnership with internet and electricity supplier Energive.
As part of the deal, both parties will work together to break down the taboos and misconceptions that exist around children and young people’s gaming habits.
Moreover, Copenhagen Flames and Energive aim to educate the country’s general public by having key personalities openly discuss their own positive experiences with gaming and esports.
Specifically, Steffen Thomsen and Michael Hertz, CEO and Founder of Copenhagen Flames and Energive respectively, will talk about how their experiences with gaming. Thomsen and Hertz also stated that gaming and esports were their go-to spaces when they were young and struggled in school or felt misunderstood by adults.
According to the release, both entities will also organise a CS:GO tournament later this year, called the Energive Cup, that will feature a prize pool of DKK 75,000 (⁓£8,700). There will be more activations to come from this partnership, though details remain scarce at the moment.
Energive is the latest addition to the organisation’s growing roster of partners, which also boasts the likes of gaming peripherals brand Razer, energy drink brand Red Bull, electronics retail company Elgiganten and streaming management platform Streamcoi. Earlier this year, Copenhagen Flames also announced it turned a profit in its 2021 financial results.
Steffen Thomsen, CEO and Founder of Copenhagen Flames, commented on the partnership: “I am pleased that we can form a partnership with Energive who from the first conversation has been very clear about their interest in esports and gaming and clear about the purpose of a collaboration between Energive and Flames.
“We will work together to nuance the conversation about gaming and esports, where the unhealthy aspects of gaming aren’t the central subjects, but instead the unique properties of e.g., gaming communities and clubs are highlighted.”