Betting company BETER has promoted Evgeniy Bekker to the role of Esports General Manager.
In the newly created role, Bekker will be tasked with developing esports betting products and working closely on esports-related assignments.
BETER is an iGaming company that provides odds feeds and other betting services, as well as small-scale tournaments. BETER operates through segmented brands such as BETER Sports, BETER Gaming and BETER Live. According to a release, the company now offers betting on around 40,000 esports events annually.
Evgeniy Bekker initially joined the company in 2020 as its Chief Trading Officer. During his two-year tenure, Bekker helped scale the company and was seen as an important factor in BETER’s growth in recent years.
BETER shared that Bekker’s appointment is a major step in the company’s ‘intensive development of the esports vertical’. Moreover, it reflects the company’s aim to become the number one betting supplier for esports fans. BETER also shared that esports has grown into a key strategic initiative for the company.
BETER recently strengthened its position in esports through a partnership with Bayes Esports, an esports-focused data company. Companies that are part of Bayes Esports’s Partnership Program work with the company on tools that improve the quality of esports betting services, whilst also making esports competitions more reliable. BETER is also a partner of data company Abios.
Evgeniy Bekker, BETER’s new Esports General Manager, commented: “We’ve created a next-gen product offering with a wide range of options for players to choose from across many esports titles and disciplines. I have full confidence that our team will unlock the full potential of esports betting and offer our partners something very exciting.”
