Lando Norris-founded esports organisation Quadrant has secured a partnership with gaming audio equipment brand JBL Quantum.
As the official headset partner, JBL Quantum will provide its range of headphones to the organisation’s content creators. According to a release, other activations between both entities are being worked on, but specific details have not been revealed.
JBL’s gaming brand becomes Quadrant’s fifth partner, per the organisation’s website. This includes content creation brand Elgato, SCUF, Veloce and Gillette.
Founded in 2020 as a content creator-focused brand, Quadrant announced its first foray into esports through the Halo esports scene last year. In 2022, Quadrant was selected as a Halo Championship Series partner team for the next season alongside North American esports organisation Complexity.
Alongside Halo, Quadrant’s portfolio of content creators includes sim racing streamers Aarav and Steve Alvarez Brown, as well as Call of Duty Warzone content creators RiaBish and Fifakill.
Simona Bara, Senior Product Marketing Manager Gaming for JBL Europe, commented: “Our JBL Quantum headsets with accurate, immersive sound and integrated head tracking will give the players a true competitive advantage to win the game.
“We know how important audio is when it comes to staying on top and immersed, so we are proud to be Quadrant’s official headset partner and help the creators amplify their gaming experience.”
Earlier this month JBL unveiled this year’s edition of the JBL Quantum Cup, an esports tournament series that is set to take place across DreamHack Atlanta, DreamHack Winter and DreamHack Valencia.
The $200,000 (~£170,000) tournament consists of competitions within both Fortnite and Apex Legends.
