Multinational technology company Amazon has partnered with game developer and publisher Riot Games.
The collaboration will see both parties collaborate with Twitch Prime’s Crown Channel to host RE/LOAD, an end-of-year event celebrating all areas of the VALORANT community including the game’s esports initiatives.
Taking place on December 16th in Atlanta, Georgia, RE/LOAD will feature a pro-am tournament featuring a range of content creators including Michael ‘Shroud’ Grzesiek and Jacky ‘Stewie2K’ Yip. In addition to the pro-am matches, the event will feature music performances from Dabin and Mike Dimes.
Riot Games is no stranger to collaborating with Amazon. In recent years, the publisher has teamed up with the company on various projects ranging from a multi-title deal involving Prime Gaming and a deal with Amazon Web Services to ‘transform’ the way Riot’s esports content is created. According to a release, RE/LOAD contains numerous ‘onsite activities’ for those in attendance.
Amazon continues to expand its presence within the esports industry. In December, the company’s audio streaming platform joined forces with the Esports Awards and in July, it partnered with tournament organiser BLAST for its BLAST Titans Apex Legends event.
Nikki Lewis, Senior Director of Brand Marketing at Riot Games, spoke on the collaboration: “We’re thrilled to partner with Amazon and the folks at Crown Channel to co-host the RE//LOAD event experience for our VALORANT community.
“VALORANT lives at the intersection of competitive gaming and up-and-coming music, so partnering with Amazon’s Crown Channel to throw an in-person event like RE//LOAD was a no-brainer.”
