CS:GO esports circuit BLAST Premier has extended its partnership with Danish shipping and logistics company A.P. Moller – Maersk.
As a result, the company will sponsor the entirety of the 2023 BLAST Premier season, starting with the Spring Groups beginning January 19th.
The extension will see Maersk’s brand be featured across BLAST Premier’s physical and digital platforms. In addition, the company will support the BLAST Premier MVP activation which awards the best player from each event with a Maersk-branded trophy.
BLAST Premier and Maersk first collaborated in 2022, with it being the first esports deal for the shipping company. For BLAST Premier, the company is the third partner supporting its 2023 season. It joins skin trading platform CS.MONEY and audio equipment firm EPOS as a global BLAST Premier partner.
On January 10th, the tournament organiser unveiled details for its 2023 season. In total, there will be seven large-scale events over the course of the year, with a $2.4m (~£2m) prize pool split across them.
The Spring Groups see all 12 BLAST Premier partner teams compete for a place in the Spring Final which takes place in June. The top six teams qualify for June’s event while the bottom six secure spots in the Spring Showdown scheduled to take place in April.
Oliver Clarke, Commercial Director at BLAST, spoke on the renewal: “We are very proud to extend our partnership with A.P. Moller – Maersk, after becoming their first-ever global esports partner last year.
“It highlights the brilliant work we have achieved together over the last 12 months and our shared commitment to bringing esports closer to those who love it most through integrated digital campaigns and engaging content.”