SK Gaming sleeps easy with nhow Hotels partnership extension

25 January 2023


SK Gaming and nhow Hotels
Image credit: SK Gaming, nhow Hotels

German esports organisation SK Gaming has extended its partnership with hotel chain nhow Hotels.

As a result of the extension, both parties will continue to run activations utilising nhow Hotel’s facilities, per a release.

The previous deal, which was signed in April 2022, saw SK’s players stay in any of the chain’s hotels when travelling for bootcamps, tournaments or media appearances in Central Europe. Since the deal was signed, SK Gaming stated that its players have created content in nhow Berlin and nhow Amsterdam.

For 2023, SK Gaming will also share its expertise with the hotel chain as nhow Hotels looks to offer esports fans and teams bootcamp opportunities, as well as themed gaming rooms in the future. 

nhow Hotels adds to SK Gaming’s commercial portfolio, which includes the likes of Deutsche Telekom, Mercedes-Benz Group, REWE and Motorola, among others. 

The hotel chain is a part of NH Hotel Group, a multinational hotel operator across Europe and the Americas. In total, NH Hotel Group operates more than 350 hotels, it said in the release. SK Gaming is the only esports organisation that has partnered with nhow Hotels.

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Christian Friedrich, Senior Commercial Director, nhow Hotels commented on the partnership: “After a successful start in 2022 with a lot of synergies we are more than happy to extend our partnership with SK Gaming. Esports is extremely dynamic and perfectly fits with our creative nhow brand.”

To celebrate the partnership, nhow and SK Gaming will also launch a giveaway which includes a trip to an LEC match day with accommodation at nhow Berlin. 

Tom Daniels
Tom has been part of Esports Insider's team since October 2020 and is currently the platform's Editor. When not playing Football Manager, he enjoys reporting on the mobile esports scene as well as the betting sector.