Esports company ESL FACEIT Group (EFG) has announced that live streams of its esports properties will now be available on both Twitch and YouTube.
Effectively, EFG has extended a global, non-exclusive media rights partnership with Twitch and expanded its services into YouTube.
The group’s live streaming esports properties include a Twitch and a YouTube channel for its ESL Pro Tour in Counter-Strike and StarCraft II, as well as the Snapdragon Pro Series, Dota 2 and its new racing league R1. ESL Impact, the company’s top CS:GO women’s league will also be available on YouTube at a later date.
English streams will continue to be delivered through official Twitch broadcast channels. Global streams and non-English ones will be delivered in a similar manner to previous years, through co-stream partners or related means.
The expansion into YouTube will not only give EFG the opportunity to grow its presence on the platform, but also gives fans worldwide the opportunity to interact with content in various ways, the company said. EFG’s live streams through both platforms will be available starting with IEM Katowice 2023 on February 1st, which is running through to the 12th.
In a statement, Mark Cohen, Chief Relationship Officer and SVP of Brand & Media Partnerships at EFG, commented: “As we are creating worlds beyond gameplay, it is important to connect with the community where they are, be that on Twitch, YouTube, or any other platform.
“Live-streaming our events on our own broadcast channels across multiple platforms adds to the reach our products have via our official Media Rights partners and allows us and our brand partners to grow and nurture the esports community and to better serve gaming enthusiasts worldwide.”