Guild Esports appoints new CFO and COO

23 February 2023


Guild Esports
Image: Guild Esports

British esports organisation Guild Esports has announced the appointment of Clare Jarvis as its Chief Financial Officer and Company Secretary.

Jarvis has more than ten years of experience in financial and senior management from across the media and entertainment sectors, most notably at Shazam, where she helped redesign the company’s budgeting and forecasting process.

Jarvis’ experience may be useful given that Guild recently revealed in its annual report that it had just £1.6m of cash remaining as of January 2023, while reporting a pre-tax loss of £8.75m for 2022.

Despite being the first British esports brand to be publicly traded, its per-share price now hovers at just under 1p on the London Stock Exchange.

Jarvis will be joined on the Guild leadership team by Matthew “Charlie” Charles, who will start as Director of Operations from March. Charles previously served as an esports consultant for the company since October 2022. He arrives from sports technology company Oz Sports.

Finally, the company has appointed Alun Vaughan as Senior Communications Manager, where he will bring experience from FIFA, the European Club Association (ECA) and the UK and Ireland’s bid to host UEFA EURO 2028.

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Guild underwent a process of cost-cutting late last year, renegotiating its deal with co-owner David Beckham and reducing staff members from an average of 45 to 31, according to its latest annual report.

It still boasts several high-profile sponsorships, from its £2m-a-year deal with British media corporation Sky, to the renewal of its deal with electronics manufacturer Samsung for another year.

Jasmine Skee, CEO of Guild Esports, commented: “I’d like to extend the warmest of welcomes to Clare and Alun, and congratulate Charlie on his permanent position at Guild. Their high-level experience will further enhance Guild’s senior leadership team and will allow the Company to more effectively implement its long-term strategy.”

Patrick Walker
Patrick is a freelance writer for ESI based in London, reporting on esports marketing and partnerships trends. He's currently playing VALORANT and Overwatch but always looking for the next big thing in competitive gaming.