Jesse Lingard’s JLINGZ brand strikes deal with streaming service SportLocker

jlingz esports x sportslocker collaboration key art
Image credit: JLINGZ Esports/ SportLocker

JLINGZ Esports, the esports brand of English professional footballer Jesse Lingard, has struck a deal with sports streaming service SportLocker.

SportLocker will be JLINGZ Esports’ main sponsor, which includes the service’s logo appearing on the front of the organisation’s jerseys. In turn, Lingard has become a brand ambassador for SportLocker.

Around the same time, JLINGZ Esports also unveiled a new Apex Legends competitive roster set to debut at 2023 Apex Legends Global Series (ALGS). The Split 1 Playoffs will commence from February 2nd to the 5th and will be played in person at the Copper Box Arena in London.

Lingard debuted JLINGZ Esports in August 2021, following the acquisition of UK-based esports organisation Audacity Esports. Besides Apex Legends, the esports brand currently competes in FIFA and Rainbow Six Siege.

Besides SportLocker, JLINGZ Esports has ongoing sponsorships from brands such as Swedish gaming peripherals manufacturer Xtrfy, as well as controller brand SCUF Gaming. Not long ago, the organisation also teamed up with metaverse platform Virtua to expand its operations into Web3.

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Lingard commented on the announcement: “I’m really excited about SportLocker, everyone knows I love making content and SportLocker is all about sport-focused streaming for the people. I can’t wait to show fans a different side of me that goes hand-in-hand with my passions both on and off the pitch.”

JLINGZ Esports’ Managing Director Toby Wakefield also added that through this collaboration fans will be able to get a different perspective into the running of an organisation, as well as get to know the new Apex Legends team and its plans.

Radina Koutsafti
Radina has been a Freelance Journalist for Esports Insider since 2021. When not playing Apex Legends, she enjoys writing about tech, equality and education in esports.