FIFAe, the esports branch of football governing body FIFA, has unveiled a new initiative focused on female participation in esports within its ecosystem.
Known as FAMEHERGAME, the initiative aims to create a range of grassroots opportunities for female FIFA players and provide a safe space for them to compete.
Alongside FIFA’s member associations being encouraged to run boot camps for women to join the competitive scene, FIFAe will host its own boot camp in mid-2023 where players will receive coaching sessions and a chance to win a trip to the FIFA Women’s World Cup taking place in Australia and New Zealand this year.
The creation of the initiative is part of the FIFAe Good Game Promise. Launched in 2022, the programme aims to change the current competitive FIFA landscape based on its core pillars of healthy players, a healthy community and a healthy planet.
According to a release, FIFAe built the initiative based on research conducted at the 2022 FIFAe Finals and aims to ‘break down the boundaries that women face’ in the FIFA community.
The FIFA esports scene is continuing to expand its foothold. In February, data company HUDstats partnered with the KNVB (Royal Dutch Football Federation) to help the Dutch national FIFA team prepare for the FIFAe Nations Cup.
Adrian Rölli, Head of eFootball at FIFA, spoke on the initiative: “FIFAe is a platform where everyone can take part, compete on the highest level and fame their game on the biggest stage.
“We believe that by increasing opportunities for women, we can help build a more diverse and inclusive esports environment together with the community.”
