Spanish esports organisation Team Heretics has secured a partnership with energy drink brand Red Bull.
Players competing across all of Heretics’ rosters will wear Red Bull branding on their jerseys. Moreover, the two brands announced daily content creation efforts, as well as in-person activations at Heretics’ headquarters in Madrid, Spain.
Based in Madrid, Team Heretics has prominent rosters in Riot Games’ League of Legends and VALORANT. Heretics’ League of Legends teams compete in the LEC and the LVP Superliga respectively, while its VALORANT roster is a partner team for the VCT EMEA.
Team Heretics made headlines last year when the company acquired a LEC slot from Misfits Gaming Group and joined the league for the first time in its history. The organisation is also working with Riot Games to co-stream its games in Spanish and has partnerships with the likes of Lenovo Legion and Carlsberg’s San Miguel brand.
The partnership with Red Bull will see both brands create different activations in both the digital and real world. Team Heretics noted that it plans to work with Red Bull to “bring exclusive day-to-day sports content” to its social media profiles. The Heretics headquarters in Madrid will also be included in the partnership. Heretics announced that there will be viewing parties and meet and greet opportunities in the future, courtesy of the partnership with the drinks brand.
Red Bull is one of the most active brands in the esports space. Apart from sponsoring esports teams such as Heroic, Team Heretics and Ninjas in Pyjamas, Red Bull also creates its own events, such as the Red Bull Contested Fortnite LAN tournament and the Red Bull Campus Clutch. Its motorsports division, Red Bull Racing, is also active in sim racing esports.
Team Heretics and Red Bull did not disclose how long the partnership will last or any financial details surrounding it.
