Red Bull Racing looks to bolster female sim racing with ROKT partnership

Image credit: Rokt, Oracle Red Bull Racing

Formula One team Oracle Red Bull Racing has announced a partnership with ecommerce technology company ROKT.

As a result, the two parties will collaborate on a range of initiatives that include signing female sim racing talent to the Oracle Red Bull Racing Esports team.

In addition to recruiting female sim racing drivers, the initiative aims to create greater diversity within the sector by hiring women ‘in different capacities’ in order to make sim racing a more welcoming space for female gamers.

Alongside the search for new talent, ROKT branding will appear on the liveries and apparel used by the Oracle Red Bull Racing Esports team that will compete in the Porsche Esports Supercup (PESC), starting February 4th.

Using the iRacing platform, 30 drivers will compete across 10 rounds for a chance to win a share of $200,000 (~£163,332) in prize money. Red Bull Racing is no stranger to PESC success. In 2022, Sebastian Job finished second in the PESC after taking home the championship in 2020.

The partnership marks ROKT’s first foray into the esports industry. The ecommerce firm has worked with the likes of pizza chain Domino’s and computer hardware company Hewlett Packard (HP). The company becomes the tenth partner of the Oracle Red Bull Racing Esports team, joining the likes of sim racing hardware manufacturer Fanatec on its expanding portfolio.

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Christian Horner, Team Principle and CEO of Oracle Red Bull Racing, spoke on the deal: “We’re thrilled to add ROKT as a Team Partner and we very much look forward to working together to bring a more diverse workforce into the sport and into the sim racing world.”

“ROKT is committed to fostering diversity and empowering women both within its own organisation and in society at large and we’re proud to work together to launch a virtual program to recruit female esports drivers as one initiative under our new partnership.”

Jonno Nicholson
Jonno is a Freelance News Writer for Esports Insider and has been part of the ESI team since 2019! His interests include the rapid rise of sim racing and its impact on the wider industry.