Streaming programme WARRIOR has officially launched in Brazil, with the initiative signing a number of Brazilian content creators as a result.
Content creators representing the likes of LOUD, Cidade Alta, and Tropicaos are participating in the WARRIOR programme, which is open to all content creators looking to take part in sponsorship activations.
Powered by streaming management company Streamcoi, the programme will provide streamers with growth and monetisation opportunities.
The programme aims to connect endemic and non-endemic brands to the gaming and esports industry through campaigns involving streamers participating in the programme.
To oversee the programme, Daniella Gallo will become its Chief Executive Officer. Gallo joins the project with over two decades of experience in business communications and has worked for the likes of Johnson & Johnson and video hosting service Vevo.
The WARRIOR programme utilises the Streamcoi platform to obtain real-time data enabling it to track the effectiveness of its campaign. Streamcoi is known for collaborating with a number of esports organisations and companies for stream analytics and to allow easier brand integrations. Additionally, the company runs campaigns on multiple Twitch and YouTube channels alongside other brand integrations, such as partner rotators and distributing overlays.
In January, the platform partnered with Team Vitality to improve its visibility on Twitch in addition to managing the organisation’s content creators.
Gallo spoke on joining the WARRIOR programme: “We hope our solutions will be an important step in offering streamers a new content monetisation capability.
“With this, we will generate a positive outcome of better quality and duration in streams, increasing the time consumed on each platform, and empowering a positive chain for the entire scenario. For brands, we offer curation with the best streamers in the market and a possibility of content customisation and natural integration in lives.”