WePlay Esports and MEGOGO expand sports broadcast partnership

Image credit: MEGOGO / WePlay Esports

Esports production company WePlay Esports has announced a sports-focused partnership with Ukrainian broadcast company MEGOGO.

As MEGOGO’s official production partner for 2023, WePlay Esports will continue working on Ukrainian sports broadcasts in the future.

The first project that will see the light of day as a part of the new partnership is the Ukrainian broadcast of the current season of the UEFA Champions League, hosted from the WePlay Esports studio in Kyiv.

WePlay Esports has traditionally focused on a range of esports broadcasts, notably Dota 2’s 2021 AniMajor, whilst also utilising its studio. Some of WePlay’s other projects included CS:GO’s WePlay Academy League as well as its partnership with influencer network and media company OTK Media.

The WePlay studio will be an integral part of the partnership with MEGOGO, and will be used for upcoming broadcasts that the two companies have planned. WePlay and MEGOGO first partnered in 2022, working together on the Ukrainian-language broadcasts of the 2022 FIFA World Cup and a boxing match between Tyson Fury and Derek Chisora.

MEGOGO is one of the largest entertainment services in Europe. The company is the exclusive broadcaster of the UEFA Champions League, Europa League and the Conference League in Ukrainian, as well as a number of European football leagues. The company also streams a large number of TV channels and produces audiobooks and voiceover content.

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Maksym Bilonogov, chief visionary officer and general producer of WePlay Esports, commented on the news: “Today, having unique experience and knowledge, we are evolving and changing to bring expertise to the entertainment industry as well.

“A partnership with such a big media service as MEGOGO means a lot to us. I’m sure that together, we’ll be able to take Ukrainian-language broadcasts of sports events to a whole new level!”

Ivan Šimić
Ivan comes from Croatia, loves weird simulator games, and is terrible at playing anything else. Spent 5 years writing about tech and esports in Croatia, and is now doing it here.