Call of Duty League secures Monster Energy partnership

Image credit: Call of Duty League

The Call of Duty League (CDL) has announced energy drink brand Monster Energy as its latest sponsor.

The deal marks CDL’s first sponsorship of 2023 after making a return to Twitch for the Call of Duty: Modern Warfare 2 season.

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Details on what the sponsorship entails are unknown. Despite this, the arrival of Monster Energy onto the Call of Duty League sponsor portfolio indicates its previous deal with MTN DEW AMP GAME FUEL has come to an end.

The Call of Duty League is now in its third year of competition. In addition to Monster Energy, sponsors include FPS performance and training platform Aim Lab, online eyewear retailer Zenni, and mobile phone brand Sony Xperia.

Following a two-year exclusivity deal with YouTube, the CDL’s return to Twitch was met with optimism. The Stage 3 Major set new viewership records, peaking at 335,170 according to Esports Charts.

Monster Energy is no stranger to sponsoring some of the biggest esports tournaments in the world. In 2022, the brand expanded and extended its existing deal with tournament organiser ESL along with becoming a sponsor of the Prêmio Esports Brasil awards ceremony.

Elsewhere, the Call of Duty League announced it is heading to Las Vegas for the 2023 Championship Weekend which will see eight of the 12 franchises compete for a $2.5m (~£2m) prize pool.

Commonly known as ‘Champs’, the event will take place at the Thomas and Mack Center located on the University of Nevada campus.

Jonno Nicholson
Jonno is a Freelance News Writer for Esports Insider and has been part of the ESI team since 2019! His interests include the rapid rise of sim racing and its impact on the wider industry.