EMEA Masters renews Warner Music, Secretlab partnerships

EMEA Masters Warner Music Secretlab partnership graphic
Image credit: EMEA Masters

Entertainment conglomerate Warner Music and gaming chair manufacturer Secretlab have renewed partnership deals for Riot Games’ upcoming League of Legends EMEA Masters 2023 tournament.

This marks the fifth year in a row that Riot Games has partnered with Warner Music for EMEA Masters, while Secretlab has also been a consistent partner over the years.

Warner Music, which was named as Official Music Supplier, will bring its catalogue of music to the tournament’s broadcast in order to enhance the fan experience.

Meanwhile, Secretlab will be returning as Official Gaming Chair provider. As part of the partnership, the gaming chair manufacturer will provide players competing in EMEA Masters Spring and Summer with its Secretlab TITAN Evo chairs.

EMEA Masters (formerly European Masters) is a twice-yearly competition that concludes the Spring and Summer seasons of the EMEA Regional Leagues (ERL’s), League of Legends tier two ecosystem.

The tournament runs from April 4th to April 29th and features the best teams from 13 ERL’s across the EMEA region.

Secretlab is a prominent sponsor of League of Legends and several other esports events and teams. It recently partnered with Talon Esports in March, and last year struck a multi-year deal with Team Vitality as well as sponsored Esports Awards’ 17th ceremony.

Warner Music, for its part, is also heavily active in esports. Warner Music spain partnered with OverActive Media’s MAD Lions in November 2022, partnered the LEC in January 2022, and joined forces with VALORANT”s VCT EMEA in 2021.

Eva Suarez, Head of Esports Partnerships EMEA at Riot Games, commented: “Warner Music and Secretlab have become integral partners of LoL Esports competitions in EMEA in the past few years, so we’re delighted to welcome them back for the 2023 EM season.

“We’re dedicated to enhancing the fan and player experience of all our esports products and both Warner Music and Secretlab will help us level up EM 2023 and achieve our goals.”

Jake Nordland
Jake has worked at Esports Insider as a journalist and editor since early 2021. Now ESI's Media Manager, he continues to act as lead editor of print magazine The Esports Journal, and contributes his words to the website from time to time.