Brazilian esports organisation FURIA has announced an upcoming event called Casa FURIA which will be held during the Intel Extreme Masters Rio 2023.
The event will also feature payment platform Pay4Fun, FURIA’s new partner. The organisation has partnered with the platform for one year, with Pay4Fun branding also featuring on FURIA jerseys, as well as during online and offline activations.
Pay4Fun is a Brazilian online payment platform focused on gaming that allows users to pay for services and digital products such as games, apps and other digital content. This is the company’s first activation in the esports industry.
The Casa FURIA event will be held during the final days of IEM Rio 2023, between April 21st and 23rd. The event itself aims to be a ‘celebration of Brazilian culture’, and will feature broadcasts of FURIA’s matches as well as performances and activations by FURIA partners such as PokerStars, RedBull, BetNacional and AGON by AOC. The event itself will be similar to a previous activation during the Rio Major in 2022.
FURIA announced that the event will have a different theme each day, focusing on Rio de Janeiro, FURIA and Counter-Strike. These will be reflected by different music acts planned for each day, ranging from funk and hip-hop to samba. Approximately 1000 people are expected to attend the event, according to the organisation.
Cynthia Oliveira, Branding and Communication Specialist at FURIA, commented: “We want to celebrate the richness of Brazilian culture and offer an unforgettable experience for all visitors.
“I believe this will be the perfect way to mark the last CS:GO championship in Brazil because Casa FURIA Recreate is about bringing back nostalgic elements that influenced the very construction of the games and esports community here in the country.”