Brazilian esports organisation FURIA has renewed its partnership with online poker platform PokerStars for the third consecutive year.
Both parties will collaborate to arrange an exclusive freeroll poker tournament for their respective communities as a way of commemorating the renewal.
From April 14th onwards, participants can engage in one-on-one matches against FURIA pros and compete for a chance to win prizes. Those ranking within the top 100 will be eligible to receive autographed FURIA merchandise, FURIA vouchers and entries to PokerStars’ online tournaments.
As for the rest of 2023, both parties promise an increase in activity to fans, citing activations with ‘great idols’, an educational concept and more opportunities for playing poker in ‘innovative’ environments. In addition, PokerStars will continue as an active sponsor, with its logo adorning the team’s competitive jerseys, as it has been happening since 2020.
FURIA is one of the largest esports organisations in South America and fields teams in all major esports titles. Besides strengthening the Brazilian esports ecosystem for years, FURIA recently expanded into Europe after announcing a new base of operations in Malta.
Rebecca McAdam Willetts, Director of Partnerships at PokerStars, commented on the renewal: “We are delighted to not only continue our partnership with FURIA but take it to the next level bringing our thriving and vibrant communities together in ways we haven’t before.
“With so many transferable skills, relatable journeys and challenges, and a keen sense of community across both poker and esports, the partnership is a perfect fit for both brands. There’s huge excitement at PokerStars to offer players and fans exciting rewards, entertainment and opportunities through this union in the coming months.”
